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Goode Injury Law · Website Program · Combined Review · For Rebecca & Barton

Everything in one place: the fork pair, then the seven versions.

Two review jobs, one page. Part 1 — the brand fork: the same Case Timeline concept rendered in both design systems, so the two remaining fork decisions (color system and typography) get judged with eyes, not words. The name decision is settled: Goode Injury Law, both systems. Part 2 — the seven versions: the original identical-skeleton lineup, now final with Barton's photo and all copy revisions. Review on your phone first.

Part 1 · The fork pair — Case Timeline, both systems (checkpoint)

One concept, identical substance — Barton's locked thesis, his four values, the five verified results (each disclaimer-paired), the honest fee math, the caregiver path. Only the system varies. The page asks "Where are you in this?" first and moves a YOU ARE HERE marker down the case timeline.

System A Ink & Gold hero preview
SYSTEM AInk & Gold · serif editorial

The canon system: ink + restrained gold, Source Serif 4 / Public Sans, editorial calm. Note for Barton: this ink is a dark navy — a deliberate yes/no against the former-firm-navy exclusion, not an accident.

Open Case Timeline — System A
System B Deep Blue-Green hero preview
SYSTEM BBarton's system · Deep Blue-Green

His system on the decided name: "Goode Injury Law" with the period-as-mark and full-width underline (his lockup architecture, kept), DM Sans / Inter, no serifs, Deep Blue-Green #1A6B5C leading. Descriptor omitted as redundant with the name — his call to restore.

Open Case Timeline — System B
The two decisions this pair (and the pairs that follow) settle: ① Color system — Deep Blue-Green vs Ink & Gold (including the navy question). ② Typography — DM Sans/Inter with no serifs vs the serif-thinks/sans-works editorial signature. After Rebecca's go on this checkpoint, the Brutal Honesty and Magazine concept pairs follow, then a side-by-side decision page.
What the dotted underlines mean: anything marked like this is a fact awaiting Barton's confirmation before it can ever publish (bar admission year, prior-results language, firm background, "grew up here," response window). The phone number and address are placeholders on purpose. Barton's photography appears as labeled placeholder frames until the shoot.

Part 2 · The seven versions (identical skeleton, seven skins)

V1 Ink & Gold Refined hero preview
V1Ink & Gold Refined

The quiet authority — the one firm that doesn't need a billboard. The proven Ink & Gold system, web-refined with editorial serif craft.

Voice: composed · precise · understatedType: Source Serif 4 / Public Sans
Open V1
V2 Georgia Clay hero preview
V2Georgia Clay

The un-billboard — place-rooted and dry-witted. Red-clay accents at strict 5% duty; the Georgia ground-line as the mark (ink line over a clay stratum), readability overhauled.

Voice: candid · dry · humanType: Instrument Serif / Instrument Sans
Open V2
V3 Ink & Clay hero preview
V3Ink & Clay

The calm concierge — the new blend: white air dominates, navy anchors, clay warms the actions. A continuous "steady-hand" thread walks every step sequence.

Voice: warm · unhurried · plainspokenType: Fraunces / Nunito Sans
Open V3
V4 Editorial Proof Engine hero preview
V4Editorial Proof Engine

Show the numbers — the firm that publishes its homework. Newsroom typesetting, hairline rules, reviewed-by bylines, and the cited dataset as the hero's proof.

Voice: factual · transparent · editorialType: Newsreader / Archivo
Open V4
V5 First 48 Command Center hero preview
V5First 48 Command Center

The named mechanism — the first 48 hours, handled. A calm ink cockpit: status tiles, a T+0→T+48h staged checklist, gold appearing only where the next step is.

Voice: decisive · operational · steadyType: Space Grotesk / Inter / IBM Plex Mono
Open V5
V6 Deep Forest hero preview
V6Deep Forest

The selective boutique — Direction A from Barton's Foundation board. Monochrome deep pine, the dot as the only color event, no serifs anywhere. "We try the cases we take."

Voice: selective · assured · plainType: DM Sans / Inter / Plex Mono
Open V6
V7 Warm Graphite hero preview
V7Warm Graphite

Gravitas before hue — Direction C from the Foundation board. Warm graphite on paper with one confident steel accent; case-file spec labels sign every section. "Your lawyer. Not a file number."

Voice: quiet authority, client-firstType: DM Sans / Inter / Plex Mono
Open V7

How to judge (five minutes per version)

  1. The first screen. Within five seconds: do you know who Barton is, why to trust him, and what to do next? Does it pull you in?
  2. The voice. Read the hero and the "Why Barton left" block out loud. Does it sound like the firm you're building?
  3. On your phone. Could a hurt person act in under ten seconds? Does the sticky Call · Text · Case Check bar feel right?
  4. The logos-hidden test. Cover the name. Does it still feel like Goode — calm, precise, local, Barton-led?
  5. Steal list. Note your favorite modules from each version — a synthesis of two versions is a perfectly good verdict.
Verdicts land in register.yaml (knowledge repo → 30-brand → concepts → round3-website). After this review: Round B explores one or two structure-varying versions built on the concepts Barton liked (the Split and the Conversation), then the winner green-lights the end-to-end build. Nothing here publishes anywhere until the dotted-underline facts are confirmed.